Have you ever thought what is the most important aspect of marketing? It is the message, the “look and feel” or the delivery? Let me tell you, the most important thing is the recipient!
Everything doesn’t matter, when the person that is looking at your communication’s tool,does not bother. Take for example, the easiest and cheapest way marketing, direct mailers and email, the focus is to get more response rate, the question is how? To increase response rates direct mail and email, the easiest is to customized the message for your prospect. It might sound impossible, but no so from a site that I have found, click on the link if you are looking forward to increasing your response rate on your direct mailer….